client testimonials -

  • "I learned more in those 3 hours [with Annie] than I did in 3 years

    trying to sort through my thoughts and ideas for my brand on my own.. she brought a ton of clarity. If you’re running your own business and looking for clarity and trying to figure out how you can best add value to your customers…She’s just so good. So kind and she asked me so many good questions.”

    Dena Breitmeyer - Fletcher Creek Cottage

  • "Annie is fantastic. She took all my ramblings about my business and turned it into a succinct message

    that reflects my brand's true heart and purpose with - as she promised up front - clarity and relevance. Then she turned that into a website to bring it all to life... Now when I promote my brand, I'm able to articulate my true passion by "following" my branding all while keeping my message focused on the customer and what's in it for them.”

    Paul Rakowicz Vocal Coaching

  • “We've received more website inquiries in the past week than in six months from our old site.

    Annie created a new site based on the brand strategy and messaging she previously helped us define. Now we’re the first website to show up on Google when people search ‘dyslexia’ and ‘Traverse City.’ This new website is clear, creative, and inviting. I can’t be more pleased with the work Annie Solem Brand Strategy has done for us at GTDA.”

    - Vicki N. | Grand Traverse Dyslexia Assc.

  • "If you want your brand to shine, I highly recommend working with Annie Solem.

    Annie’s expertise in personal branding is impressive, but what truly sets her apart is her natural ability to create genuine connections. Her insightful questions during the strategy session helped me understand my brand better and decide on the direction I want to pursue. Annie was able to hone in on defining my personal brand by listening to both my aspirations and authentic self… From our initial meeting until the website went live, Annie exemplified a clear strategic approach in everything she did.”

    Solé Wright - Author and Women's Wellness Coach

  • "Annie was a delight to work with.

    I brought a project to her that was overwhelming and confusing, and she did an amazing job. She took all my jumbled thoughts and ideas and brought clarity, flow, and intention to the project. She worked within our set out timeline and I didn't have to pester her to make my project a priority. She is so smart, professional and thorough. I am definitely coming to Annie again!"

    - Rebecca Deneau Fine Art

  • "I recommend Annie Solem HIGHLY!

    She has really helped me find the meaning I couldn’t put into words for what I wanted my business to be about. I was having a hard time figuring out where I wanted my brand to go and how to tell others what my business meant… She is really good at letting you talk about all the points that make up your business and putting it into clear and understandable words to share with your ideal customers!!

    It’s helped me figure out who I’m trying to target, how to make content specifically for them, and how to showcase my brand on my website!”

    - Faith V. | Average Hippie Co.

  • "Annie's done a great job hearing my heart and helping me find the words to use to describe what it is that I do everyday.

    … She asked great questions about the “why” behind my business. It made me think deeper and be proud of the business I’ve created. She also redesigned my website to look and feel like the atmosphere I am trying to create at my studio. I am very grateful for her guidance.”

    Olivia M. | New Routes Wellness

  • "When I came to Annie, I had a jumbled mess of an idea with no particular direction but a lot of passion.

    I was worried because sharing your ideas can be vulnerable, but Annie was so sweet and encouraging to work with. She helped give clarity and confidence to my branding without stifling out the zeal I had. There is something special about having a person who is really good at what they do on your team. I cannot recommend working with her enough.”

    - AJ Garcia | new brand coming soon

As the Senior Brand Insights Strategist at Hagerty, the world's largest automotive membership brand, I collaborated with many exceptional leaders across the company over seven years before launching my consulting business.

recommendations from Hagerty leadership -

  • VP of Brand Insights, Trends + Research

    “From developing internal programs focused on brand education, to monitoring brand sentiment and health, to leading strategic research projects for market expansion and audience development, Annie honed her career helping to build, measure, and foster strong brand growth at Hagerty. She diligently studied brands, monitoring consumer trends and used her knowledge to elevate the company’s brand centric culture...”

  • Manager of Brand Strategy

    “Annie is a high-level thinker with a true zest for learning. She has an innate ability to provide insight and perspective that adds value, while remaining thoughtful to her colleagues’ viewpoints and opinions. In her work studying brands, she uncovered patterns and trends in marketing, messaging, and positioning…”

  • Director of Member Analytics

    “When I think of what it means to be a top brand, authenticity is key, and Annie is the most authentic person I've ever had the pleasure of working with across industries. She truly is a rising star in brand strategy and consumer insights.”

  • VP of Insights + Loyalty

    “Annie punches above her weight… She has tremendous initiative and contributes many fresh and innovative ideas to the work. Her curiosity, focus, and commitment to learning have led to her continued growth and expansion of responsibilities. A team player and an absolute pleasure to work with!”

  • VP of Marketing Strategy

    “Annie is a thoughtful and experienced brand strategist… she has the great ability to distill complex programs and ideas into achievable and replicable steps. Her takeaways were very helpful to my team in considering how we continue to represent our brand on social media and editorial…”

  • Director of Executive Communications

    “Annie is an outstanding professional who understands all facets of brand and communication strategy, including how to deliver useful, insight-driven business recommendations… In addition, Annie is an extremely dependable and genuinely kind person who is fun to work with.”